ISO 19731:2017

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ISO 19731:2017 specifies the terms and definitions, as well as the service requirements, for organizations and professionals that conduct digital analytics and web analyses for collecting, analysing and reporting of digital data for purposes of market, opinion and social research by various methods and techniques.

ISO 19731:2017 is an international standard that defines terms and requirements for digital analytics and web analysis. It applies to research for market, opinion, and social research. The standard also provides criteria to evaluate the quality of these services.