ISO 20252:2019 is an international standard that establishes quality management guidelines for market research. It covers the entire research process, from initial contact to final results.
ISO 20252:2019 is an international standard that provides guidance on the management of market, opinion and social research, including insights and data analytics. We were first awarded our ISO 20252 certification in 2008 (it was originally called BS 7791), and we have maintained this certification since.
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